Management team

Sophie Ferron – President – Executive Producer

Sophie Ferron has a proven track record in all areas of film and television: production, broadcasting, distribution and international business development. With over 25 years of experience, Sophie is keenly aware of emerging trends and opportunities in the international media market.

In 2008, Sophie founded Media Ranch, the only distribution and production company in Quebec specializing in entertainment format programming. Sophie is versatile, bringing both her business acumen and creative flair to all Media Ranch productions. The company is presently in production on a variety of multi-platform properties within the territory.

As a producer and distributor, Sophie is in a unique position to consult with broadcasters in strategic planning initiatives, programming strategies as well as global industry trends.

A second generation independent producer, Sophie began her career in the family’s production company, Ferron International, where she was involved in the production of over one-thousand hours of quality television programming. Learning her craft from the ground up, she ultimately became Executive Producer in charge of creative development. After leaving the family business, Sophie held senior executive positions for companies such as Astral Media, Technicolor and broadcaster TQS.

Internationally, Sophie acts as a consultant on business and government affairs concerning the Canadian media landscape. She is currently on the board of SODEC, Quebec’s public film and television funding agency, where she sits on both its Human Ressources & Communications and Audit committees. In addition, Sophie is also on the advisory board of the Banff World Media Festival. She has previously served as President of the Quebec Dubbing Studios Association where in 2002 she negotiated the collective agreement with the actor’s guild, Union des Artistes. Sophie is often called upon to speak on panels at industry events and conferences.


Debra Kouri – Producer & Director of development 

Over the past 18 years, Debra Kouri has worn several hats on film and television productions of all sizes.  While her passion lies more with the creative aspects of producing including the conception of projects, content development and writing, she also frequently works closely with financiers, government agencies, broadcasters and distributors in order to help bring these projects to fruition. 

No project being too big or too small, she has experience in all genres including feature films, one-offs and TV series including documentary, variety, lifestyle, reality, drama, comedy and any other hybrid thereof.   Debra joined Media Ranch in 2011 as the company’s lead Producer and Director of Development and has since helped bring several productions to the small screen.


Viviane Rheault – Associate Producer

With several years of production, project and talent management under her belt, Viviane has diverse abilities. Prior to her 8-year Las Vegas residency, she challenged herself to Line Produce shows for the Just for Laughs team.  In addition, Viviane's degree in Business Administration positions her perfectly for her Media Ranch role, contributing largely to the company's creative, developmental and managerial strategies. 


Philippe Chabot – Line Producer

Philippe has worked in the film and television industry for more than 12 years.  Not only has he produced/executive produced his own personal projects over the years, but has also freelanced for other production companies as a line producer and production manager on various productions.  His vast expertise covers all areas of production from administrative to fieldwork, from development to postproduction.  Creatively, Philippe has developed a few projects, including the documentary Fists of Pride and the feature film The Descendant, both projects having since been distributed and sold in many countries around the world. Philippe joined Media Ranch in 2013.

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Tanja van der Goes - SVP, Media Ranch Europe

With over 15 years of experience in the international media industry focussed on content distribution, exploitation and branded programming, Tanja joins Media Ranch as the company’s SVP of Media Ranch Europe. She previously served as Format and Brand Director at Endemol Shine Group, and prior to that she was the Senior Manager of Format Distribution at Endemol International, a title she held since joining the company in 2008. Overseeing Media Ranch’s European offices, Tanja is based in Amsterdam and will concentrate on selling and acquiring format that will resonate with a worldwide audience.