VideoInk | By Todd Longwell
Published on Mar 3, 2016
As short-form content becomes increasingly popular, it makes sense that entertainment companies would look for shorter literary properties to adapt. A case in point: Quebec-based independent TV producer Media Ranch announced today that it has acquired the exclusive rights to create linear and digital programming based on U.K. publisher Ivy Press’ “30 Second…” book series.
The “30-Second…” books are designed to explain complex concepts to readers “in less time than it takes to scratch your head.” The series features more than 30 titles, including “30-Second Psychology,” “30-Second Theories” and “30-Second Wine.”
Media Ranch’s credits include the French-language adaptation of the BBC2 docu-series “Life in The Kitchen” for Canal Vie in Canada, CMT’s “Baggage Battles” for Scripps Networks UK & EMEA, and the original series “True Sex Confessions,” which will be distributed by Zodiak Rights outside of Canada. The company won a Rose d’Or award for parking warden TV format“Street Jungle,” which aired on Bell Media’s Canal D.
“The ‘30-Second…’ franchise is endlessly adaptable which makes it such an attractive proposition on which to create new content properties,” says Media Ranch president Sophie Ferron (pictured, right) in a statement. “We can create programming appropriate for kids and higher concept scientific shows for linear channels, short form, bite-sized content for digital, virtual and augmented reality clips – there is no subject or format we can’t formulate premium content for.”